Why The Shop?

The name sounds pretty simple because it is. The Shop is a reflection of our character. It’s who we are and what we do. We are builders and creators. Combining the decades of talent and experience in our segments, The Shop, CCG is a full service content marketing firm.

Why content? They say “content is key”, and we agree. Websites need to be built responsive and on the most modern, reliable platforms. Advertising and marketing initiatives need to be built to span multiple platforms. A constant eye on the latest trends is imperative. We craft your marketing solutions with the longevity and impact in mind.

About The Shop, CCG

The Shop, CCG is a full-service content marketing firm, focused on solid, inventive creative that is result driven. We take a unique, streamlined approach with each of our clients, assessing unique needs and providing solutions that will make your brand shine and cause your audience to take notice. Net sum, we’re the group that teaches your company to talk to the world.

Putting the pieces together.

What makes your organization special? What do you offer that your competitors do not? How contemporary is your brand? Are you where you want to be with your marketing program? We research, assess and develop the content and strategies to help you succeed.

How do you communicate?

Content engagement is the key to good marketing today. The “big idea” creative is now equally as important as where and how you choose to put forward that idea. Whether through your web presence, social media, video, etc. our goal is to ensure that you have the best content that speaks to your intended audience.

Are you engaged?

Once the message is out, its important that your audience is engaged with you. Our bespoke marketing solutions focus on putting forth the best content that can and will be trackable. We make sure that our solutions put you in a place to continue to build.

Client service is everything.

We know it and we live it. Everything we build for you comes along with the guarantee that we’ll be there to answer your questions, support our work and partner with your input.

Over the years we’ve worked with clients large and small, and continue to do so. Whether you are Fortune 500 or small and independently owned, we have solutions for you.

Some of our Clients

Over the years, we have had the privilege of working with some incredible brands. Here’s just a few, past and present…

Web Development
Creative Marketing
Social Media
Video Production

The Team

A partnering of form and function. The Shop brings decades worth of talent to the table to help your business grow. 

Don Retz
Don Retz

Brand Development Director, Founder

Frank Paganucci
Frank Pagnucci

Creative Director, Founder

Tom Frost
Tom Frost

Content Director, Founder

Contact Us


o: 333 East 91st Street, Suite 4E, New York, NY 10128
p: 212.779.3560


p: 315.506.3375

Let's Talk Marketing

Let’s chat about how we can help you build your brand.