Why The Shop?

we listen, we connect, we create

We are builders and creators. Our talented team combines years of experience in our fields, crafting custom, contemporary brand-centric marketing solutions for our clients. New clients come to us for our high-impact work…returning clients stay with us for our meticulous attention to detail, attentive project management and effective solutions.

About The Shop

The Shop is a full-service creative marketing firm. We provide a thorough, personal approach tailored to each of our clients’ needs. Whether the challenges be technical, aesthetic or communication, we believe in a perfect balance of form and function. Our purpose is your success.

Marketing Strategy

What makes you special? What do you offer that your competitors don’t? Is your brand connecting with your intended audience? Is it driving sales? Are you where you want to be with your marketing? We research, assess and develop strategies that succeed.


Everything depends on how authentic you are. Your brand needs to be well crafted, balancing aesthetics with substance and a message that resonates. Customers build loyalty in the message you convey. Our team brings together decades in building and supporting strong, successful brands. Whether we are helping you find the big idea, or cultivating your established brand, we excel at building lasting buzz.

Content Development

Are you engaged? Producing quality, on-brand content is the key to successful marketing. “Big idea” creative is now just as important as where, when and how you choose to communicate your brand. Your website, social media, graphic and video content need to work together in building your brand. We build the content that speaks to your audience and keeps them coming back for more.

Client service is everything.

We know it and we live it. Everything we build for you comes along with the guarantee that we’ll be there to answer your questions, support our work and partner with your input. Over the years we’ve worked with clients large and small. Whether you are Fortune 500 or small and just starting your business, we have solutions for you.

Some of our Clients

Over the years, we have had the privilege of working with some incredible brands. Here’s just a few, past and present…

Web Development
Creative Marketing
Social Media
Video Production

The Team

A partnering of form and function. The Shop brings decades worth of talent to the table to help your business grow. 

Don Retz
Don Retz

Brand Development Director, Founder

Frank Paganucci
Frank Pagnucci

Creative Director, Founder

Tom Frost
Tom Frost

Content Director, Founder

Contact Us


o: 333 East 91st Street, Suite 4E, New York, NY 10128
p: 212.779.3560


p: 315.506.3375

Let's Talk!

Let’s chat about how we can help you build your brand.